The focus here is to seek understanding of the project mission, goals and desired outcome. Effective project kick-off is a key success factor to delivering a project successfully. The goal of the kick-off meeting is to share, discuss and understand the project vision, mandate and expectations of the project. Project kick-off involves engagement of the stakeholders, particularly the core project team members, resources, techniques and tools to facilitate the successful planning, management and delivery of the project.
The key here is to do the first thing first. Following the successful completion of the project kick-off meeting is the project planning session. The goal of the project planning session(s) is (are) to review the scope of work, create the implementation roadmap, including the key steps to accomplish the desired outcome.